Driving Pipeline Growth for Cybersecurity Firm with Multi-channel ABM
Marketing Qualified Leads
142
Sales Appointments
77
Social Media Connections
284
Industry
Cybersecurity
Location
United States
Headquarters
California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
All over the US
Target Industries
Healthcare, Finance, Government, Technology, Critical Infrastructure, Retail, Manufacturing, Education, Energy, Telecommunications
Target Contacts
CIOs, CTOs, COOs, CFOs, Heads of Digital Transformation, IT Directors, Security Directors, Risk Management Executives, Compliance Managers
The Client
The Client, formed from the merger of two cybersecurity industry leaders, specializes in advanced threat detection and response. They offer integrated solutions for protecting businesses from cyber threats across devices, networks, and the cloud
The Challenge
The Client encountered challenges in strengthening its U.S. pipeline and establishing a distinct market position in the highly competitive cybersecurity landscape. Despite its advanced threat intelligence and integrated security platform, standing out among well-established competitors proved difficult.
