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Case Study

Custom Software Firm Scales 40+ Enterprise Appointments with Callbox

Client

  • Software
  • Australia
  • HQ: Australia

Target Market

  • Australia (NSW, VIC)
  • Financial Services, Healthcare, Professional Services, Government-Adjacent Sectors
  • CIOs, CTOs, COOs, IT Directors, Heads of Digital Transformation, Procurement Managers, VP of Operations
42
Qualified Appointments Set
96
Marketing Qualified Leads (MQLs)
10%
No-Show Rate

The Client

The client is an established Australian custom software development firm specializing in bespoke enterprise solutions, including .NET development, cloud platforms, and digital transformation consulting.

The Challenge

Despite having a strong reputation built through referrals and repeat business, the client struggled to generate consistent net-new enterprise opportunities. Their in-house team lacked the bandwidth and structured outreach strategy required to penetrate new accounts and scale their bespoke software pipeline.

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