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Case Study

Canadian Cybersecurity Firm Hits Q2 Sales Target with Callbox Lead Generation

Client

  • Enterprise Cybersecurity
  • Toronto, Canada
  • HQ: Toronto, Canada

Target Market

  • North America (Canada and United States)
  • Financial Services, Healthcare, Government & Public Sector, Energy & Utilities, Professional Services
  • CISO, CTO, VP of IT Security, IT Director, Head of Infrastructure
87
SQLs
112
MQLs
216
LinkedIn Connections

The Client

The client is a Canadian cybersecurity firm providing enterprise-grade threat detection and managed security services. The company serves mid-market and enterprise organisations across North America.

The Challenge

The client had a strong service offering but limited outbound capacity to reach enterprise security buyers across Canada and the US. Their internal team lacked the bandwidth to prospect at scale while managing existing accounts.

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