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Case Study

Canadian Cybersecurity Firm Hits Q2 Sales Target with Callbox Lead Generation

Client

  • Enterprise Cybersecurity
  • Toronto, Canada
  • HQ: Toronto, Canada

Target Market

  • North America (Canada and United States)
  • Financial Services, Healthcare, Government & Public Sector, Energy & Utilities, Professional Services
  • CISO, CTO, VP of IT Security, IT Director, Head of Infrastructure
87
SQLs
112
MQLs
216
LinkedIn Connections
  • Successfully executed a 6-month multichannel lead generation program for a leading Canadian enterprise cybersecurity firm targeting North America.
  • Delivered 87 SQLs, 112 MQLs, 60 webinar attendees across 3 events, and 216 LinkedIn connections with CISOs, CTOs, and IT Directors within the campaign period.
  • Enabled the client to meet its Q2 sales pipeline target by building a qualified, pipeline-ready opportunity base across Financial Services, Healthcare, Government, Energy, and Professional Services sectors.

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