Client Success Story
Callbox Webinar Backs Up Growth & Transformation for SG Trade & Events Pioneer

Callbox Webinar Backs Up Growth & Transformation for SG Trade & Events Pioneer

Sales Appointments
Webinar Attendees
Exhibition & Trade
Campaign Type
Lead Generation, Webinar Marketing
Target Location
Target Industries
Communications, Engineering, Lifestyle, Mining, Construction & Building, Plastic & Rubber, Machinery, Processing & Packaging
Target Contacts
1st Event: Professionals from Broadcast, Production, Post Production... | 2nd Event: DMs in the Manufacturing such as Production Manager, Maintenance Manager, Purchasing Manager...

The Client

For four decades, this exhibition and conference pioneer has withstood time and tide to become Singapore’s top and most successful trade event organizer today. They stage trade exhibitions that provide dynamic platforms for effective networking and business opportunity growth to the largest and longest running key industry sectors in the region.

The Challenge

The exhibition and conference pioneer is Singapore’s top and most awarded trade event organizer for 40 years, and a trusted name by key industry sectors in their region. The recent years, however, have been quite difficult for the trade pioneer to keep up in terms of marketing and operations. The situation called for adoption of innovative technology and processes which was facilely addressed through the Singapore Development Grant.

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