Callbox Staged Success for Data & Advanced Analytics Leader

The Client

The Client is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world.

Lines of Business
Compliance, Research & Insights, Media Intelligence, Data-as-a-Service

The Challenge

The Client previously ran a lead generation campaign with Callbox from its Malaysia office to increase the number of users for its trademark media aggregation, monitoring, and analytics platform. The campaign targeted key personnel in charge of public relations and corporate communications at companies in Kuala Lumpur and Petaling Jaya.

With the success of the said campaign, the analytics leader secured another contract with Callbox. This time, a campaign was set to target key personnel in charge of banking and finance at companies in Hong Kong and Singapore to promote its diligence and compliance monitoring solutions.