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SoftwareUSA Gated

Callbox Seamlessly Pivots Campaign as HR Software Firm Rebrands

The Client, a cloud-based HR/recruitment solutions provider, recently underwent a major business pivot. Callbox helped the company navigate the transition with a flexible campaign that delivered 3x pipeline growth.

140
SALES QUALIFIED LEADS
57
MARKETING QUALIFIED LEADS
50
FOLLOW UPS
70
FOR CALLBACK
437
SOCIAL MEDIA CONNECTIONS

Campaign Highlights

  • Successfully launched an ABM campaign for a UK-based HR software company
  • Kept the campaign seamlessly on track as Client’s objectives shifted due to ongoing rebranding efforts
  • Accelerated Client’s expansion with qualified sales appointments, profiled contacts and potential accounts
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Campaign Details

  • Client Industry
    Software
  • Client HQ
    United Kingdom
  • Client Location
    UK, USA, APAC
  • Target Industry
    Staffing agencies
  • Target Location
    USA
  • Target Decision Maker
    HR Director, HR Manager, VP for Talent Acquisition Manager, HR Executive, Senior Recruiters
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