Callbox Eased Nurturing Process for Cloud Back Up, Cut Sales Time Into Half
The Client is a world leader in the Online Cloud Backup, Disaster Recovery and Business Continuity market, with a global customer base from a wide range of industry sectors. They utilize Asigra and NetApp in protecting their over 15 petabytes of customer data in the cloud.
Lines of Business
Cloud Backup, Disaster Recovery, Business Continuity Solutions
The Client holds a portfolio of impressive household name customers from around the globe, a product of both internal and outsourced efforts that significantly boosted their pipeline, which they believe is sustained by a strong and steady lead acquisition process. But, technology evolution has redesigned the buyer’s journey which called for the Client to adopt a better nurturing process to help speed up the sales process from 3-6 months down to 2-4 or shorter.