Client Success Story
Callbox Eased Nurturing Process for Cloud Back Up, Cut Sales Time Into Half

Callbox Eased Nurturing Process for Cloud Back Up, Cut Sales Time Into Half

Sales Qualified Leads
120
Mqls
1304
Linkedin Connections
473
Industry
IT, Software
Location
UK, US, APAC, Canada
Headquarters
UK
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA
Target Industries
Agriculture, Forestry, Fishing, Mining, Construction, Manufacturing, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate, Services
Target Contacts
IT Director, CTO, CIO, Desktop Manager, IT Security Manager, Security Architect, CISO, Desktop Administrator

The Client

The Client is a world leader in the Online Cloud Backup, Disaster Recovery and Business Continuity market, with a global customer base from a wide range of industry sectors. They utilize Asigra and NetApp in protecting their over 15 petabytes of customer data in the cloud.

Lines of Business

Cloud Backup, Disaster Recovery, Business Continuity Solutions

The Challenge

The Client holds a portfolio of impressive household name customers from around the globe, a product of both internal and outsourced efforts that significantly boosted their pipeline, which they believe is sustained by a strong and steady lead acquisition process. But, technology evolution has redesigned the buyer’s journey which called for the Client to adopt a better nurturing process to help speed up the sales process from 3-6 months down to 2-4 or shorter.

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