Client Success Story
Callbox Clears Path to Hospital Decision-Makers for Med-Tech Client

Callbox Clears Path to Hospital Decision-Makers for Med-Tech Client

Sales Appointments
106
Marketing Qualified Leads
29
Social Media Connections
1375
Industry
Healthcare Technology / Medical Devices
Location
United States
Headquarters
Weston, Massachusetts
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States
Target Industries
Hospitals performing diagnostic and navigational bronchoscopy for lung nodule biopsy
Target Contacts
Interventional Pulmonologist, Director of Thoracic Program, Thoracic Program Coordinator, Pulmonary Medicine Specialist, Thoracic Oncology Specialist, Director of Bronchoscopy Lab, Clinical Operations Manager, Biomedical Equipment Specialist, CFO, VP of Procurement, Director of Value Analysis

The Client

The Client is a med-tech innovator specializing in AI-powered imaging solutions that enhance the early diagnosis and treatment of lung cancer. Their flagship technology integrates seamlessly with existing bronchoscopy and imaging systems to deliver real-time, 3D-guided navigation during procedures.

The Challenge

The Client offers an AI-powered imaging solution designed to improve diagnostic accuracy during bronchoscopy for lung nodules. Despite strong clinical outcomes and seamless integration with existing hospital systems, gaining traction in U.S. healthcare institutions proved challenging. Engaging the right stakeholders—particularly within thoracic and pulmonary programs—was more complex than anticipated.

Their outreach efforts struggled to generate consistent interest or move conversations forward. Without strong brand recognition and facing long, multi-layered hospital buying cycles, the Client needed a more strategic approach to connect with qualified prospects and drive adoption.

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