Callbox Clears Path to Hospital Decision-Makers for Med-Tech Client
The Client
The Client is a med-tech innovator specializing in AI-powered imaging solutions that enhance the early diagnosis and treatment of lung cancer. Their flagship technology integrates seamlessly with existing bronchoscopy and imaging systems to deliver real-time, 3D-guided navigation during procedures.
The Challenge
The Client offers an AI-powered imaging solution designed to improve diagnostic accuracy during bronchoscopy for lung nodules. Despite strong clinical outcomes and seamless integration with existing hospital systems, gaining traction in U.S. healthcare institutions proved challenging. Engaging the right stakeholders—particularly within thoracic and pulmonary programs—was more complex than anticipated.
Their outreach efforts struggled to generate consistent interest or move conversations forward. Without strong brand recognition and facing long, multi-layered hospital buying cycles, the Client needed a more strategic approach to connect with qualified prospects and drive adoption.
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Campaign Details
- Client IndustryHealthcare Technology / Medical Devices
- Client HQWeston, Massachusetts
- Client LocationUnited States
- Target IndustryHospitals performing diagnostic and navigational bronchoscopy for lung nodule biopsy
- Target LocationUnited States
- Target Decision MakerInterventional Pulmonologist, Director of Thoracic Program, Thoracic Program Coordinator, Pulmonary Medicine Specialist, Thoracic Oncology Specialist, Director of Bronchoscopy Lab, Clinical Operations Manager, Biomedical Equipment Specialist, CFO, VP of Procurement, Director of Value Analysis
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