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SoftwareSG & MY Gated

Callbox ABM Campaign Capped Business Goals for Global ERP

70
Sales Qualified Leads
680
Marketing Qualified Leads

The Client

The Client’s more than 50-year leadership as a business software leader in providing productivity solutions has made, moved, and sold products and services for the manufacturing and distribution industries in 150 countries to over 27,000 customers worldwide.

The Challenge

The Client is a result of the mergers of several software companies, targeting midsize companies and divisions of corporations with ERP software for manufacturing and distribution companies as its focus. Included in its strategic direction were to reduce the costs of software implementation and operation, and improve user experience to become more intuitive and productive.

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Campaign Details

  • Client Industry
    Software
  • Client HQ
    TX, USA
  • Client Location
    Worldwide
  • Target Industry
    Manufacturing, Oil and Gas, Engineering / Procurement / Construction
  • Target Location
    SG & MY
  • Target Decision Maker
    IT Manager/Director, Chief Financial Officer, Finance Manager
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