Callbox ABM Campaign Capped Business Goals for Global ERP
Sales Qualified Leads
70
Marketing Qualified Leads
680
Industry
Software
Location
Worldwide
Headquarters
TX, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
SG & MY
Target Industries
Manufacturing, Oil and Gas, Engineering / Procurement / Construction
Target Contacts
IT Manager/Director, Chief Financial Officer, Finance Manager
The Client
The Client’s more than 50-year leadership as a business software leader in providing productivity solutions has made, moved, and sold products and services for the manufacturing and distribution industries in 150 countries to over 27,000 customers worldwide.
The Challenge
The Client is a result of the mergers of several software companies, targeting midsize companies and divisions of corporations with ERP software for manufacturing and distribution companies as its focus. Included in its strategic direction were to reduce the costs of software implementation and operation, and improve user experience to become more intuitive and productive.
