client success story
Callbox’s Call-To-Invite Campaign Delivered ICT Leader From Buyout Concussions (Featured Image)

Callbox’s Call-To-Invite Campaign Delivered ICT Leader From Buyout Concussions

SQLs
180
MQLs
293
RSVPs
360
Industry
IT, Information Technology, Software, Data Storage
Location
Singapore
Headquarters
TX, USA
Campaign Type
Lead Generation, Webinar Marketing
Target Location
SG, TH, MY
Target Industries
All industries
Target Contacts
IT Manager, Network Security Manager, Networking Manager

The Client

The Client is a global computer technology pioneer that develops, sells, repairs, and supports computers and related products and services. They empower countries, communities, customers and people to use technology solutions that help them do and achieve more.

The Challenge

The Client made history and proved its might in the technology industry when it completed a merger with one of the biggest data storage companies valued at approximately $60 billion. The deal was known to be the biggest tech deal ever, but several roadblocks delayed the project’s success, such as product redundancy, which impacted the Client’s business. It’s newly acquired partner is host to several subsidiaries that were meant to augment technology bases and scale the business, but the merger kicked off in a complex battleground, which resulted in customer anxiety. The Client decided to host a series of webinars to boost awareness among its target customers.

Old Title: Callbox’s Call-To-Invite Campaign Delivered ICT Leader From Buyout Concussions

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