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Case Study

Securing the Cold Chain: A Case Study in IoT Product Launches for California IT

Client

  • IT & Software / IoT Technology
  • Long Beach, California
  • HQ: Long Beach, California

Target Market

  • North Am
  • Pharmaceuticals, Food & Beverage, 3PL Logistics
  • VP of Supply Chain, Director of Logistics, Operations Manager, Quality Assurance Lead, Fleet Manager
64
SQLs
128
MQLs
36
Booth Visits

The Client

A California-based IT company specializing in hardware-software integration. They recently launched a new 5G-enabled IoT sensor suite for real-time temperature telemetry in “Smart Reefer” logistics.

The Challenge

The Client needed to launch a brand-new, highly technical IoT product into a legacy logistics market. The primary challenge was translating complex technical specs into a value-driven “insurance-saving” proposition while driving booth attendance for a high-stakes trade show debut.

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