Australia’s Leading Technology Broker Captures More Leads with Callbox

The Client

The Client is a certified Microsoft Partner, and Australia’s leading technology broker and retailer of a wide range of brand name technology products. It operates an online store serving a wide client base composed of corporate organizations, academic institutions, government sectors, and resellers throughout the country.

The Challenge

The Client wanted to widen its market reach, and decided to look for a lead generation partner to augment its in-house strategies in promoting its IT products and services . Highly technical in nature, the Client required someone with domain expertise to handle inquiries confidently, and the ability to capture and communicate the technical details of each touchpoint.

Rather than risk a trial-and-error with “generic” telemarketers from unfocused lead generation companies, the Client chose Callbox to run the project due to its capability to provide technically sound prospecting solutions with relevant experience in the IT field.