client success story
Australia's Leading Technology Broker Captures More Leads with Callbox [CASE STUDY]

Australia’s Leading Technology Broker Captures More Leads with Callbox

SALES QUALIFIED LEADS
207
MARKETING QUALIFIED LEADS
362
FOR CALLBACK
112
Industry
IT
Location
AU, IN, SG
Headquarters
AU
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU-wide
Target Industries
Microsoft Users with near term requirement
Target Contacts
IT Managers, System Administrators, Infrastructure Managers, Procurement Managers, and Office Managers

The Client

The Client is a certified Microsoft Partner, and Australia’s leading technology broker and retailer of a wide range of brand name technology products. It operates an online store serving a wide client base composed of corporate organizations, academic institutions, government sectors, and resellers throughout the country.

The Challenge

The Client was looking for a lead generation partner to promote its IT products and services. Highly technical in nature, the Client required domain expertise to handle inquiries confidently, and the ability to capture and communicate the technical details of each touchpoint.

Rather than risk a trial-and-error with “generic” telemarketers from unfocused lead generation companies, the Client hired Callbox due to its capability to provide technically sound telemarketing solutions with relevant experience in the IT field.

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