Client Success Story
"Successful lead generation campaign image for Australian Software Vendor Taps Callbox to Fast track Sales in Asia Pacific "

Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific

Sales Appointments
Sales Per Month
Positive Contacts
Software (Practice Management, Tracking Software)
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia (Sydney, Melbourne, Queensland); New Zealand, Brunei, India
Target Industries
Any (100M+ Annual Revenue)
Target Contacts
IT Directors, CIOs, CTOs, IT Managers

The Client

The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance.

The Challenge

The Client has excellent brand recognition in Australia and its products have strong market potential. However, it had difficulty penetrating foreign markets often dominated by large global competitors. The Client did not invest significantly in marketing aside from the irregular cold calling efforts by its sales staff. The primary source of new clients was word of mouth.

download the full story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy