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Case Study

3PL Provider Creates New Sales Opportunities Through Appointment Setting

Client

  • Logistics and Third-Party Logistics (3PL)
  • Chicago, United States
  • HQ: Chicago, United States

Target Market

  • North America (United States and Canada)
  • Retail and E-commerce, Manufacturing, Consumer Goods, Automotive, Food and Beverage, Healthcare and Pharmaceuticals
  • VP of Supply Chain, Director of Logistics, VP of Operations, Chief Supply Chain Officer (CSCO), Procurement Director, COO
32
SQLs
89
MQLs
3,052
LinkedIn Connections

The Client

The client is a US-based third-party logistics provider offering warehousing, fulfilment, freight management, and yard management solutions. It serves mid-market and enterprise shippers across North America.

The Challenge

The client needed to scale its sales pipeline beyond existing networks and reach qualified supply chain decision-makers at mid-market and enterprise accounts across North America. Internal teams lacked the bandwidth and outreach infrastructure to prospect consistently at the volume required.

Competition in the 3PL sector is intense, and buyers are difficult to reach without a structured, multi-touch approach. The client required a specialist partner to identify, engage, and convert target accounts into qualified sales appointments.

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