Callbox Boosts Infrastructure Engineering Software Sales

The Client

The Client is a world-leading provider of infrastructure software delivering innovative and integrated solutions throughout the entire project lifecycle. It is widely used by engineers and other professionals responsible for designing, constructing, and operating sustainable infrastructure of roads, bridges, rail and transit, water and wastewater, public works, and utilities.

The Challenge

The Client was looking for a marketing channel to promote its newly launched software to a larger audience in the Asean region. It’s a lighter copy of its flagship product, and a 100% cloud-based solution for increasing speed and quality of infrastructure design collaboration.

Being a trusted name by top AEC organizations worldwide, the infrastructure software leader keeps every project they handle at the highest standard. This is why they continually search and employ business strategies that can help them carry every campaign successfully.

In this campaign, the Client wanted to raise awareness among their target customers and educate them about all the other softwares in their product suite.