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Case Study
Boosting AI Tech Pipeline with Multi-channel Appointment Setting
Client
- AI & Machine Learning
- North America
- HQ: Denver, Colorado
Target Market
- North America (USA & Canada)
- Enterprise, Financial Services, Healthcare, Logistics, and Retail
- CTO, VP of Engineering, IT Leader, Innovation Lead, and CFO
75
Sales Qualified Leads
174
Marketing Qualified Leads
229
Webinar Attendees
The Client
The client is an AI technology company providing R&D, generative AI development, and strategic machine learning solutions to help enterprises define and execute high-ROI AI initiatives.
The Challenge
The client struggled to engage enterprise decision-makers within a saturated market while their internal team lacked the bandwidth to manage prospecting alongside technical delivery. They also required higher-quality webinar attendance, specifically targeting prospects with high purchase intent rather than general researchers.
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