How a CMMS & CAFM Provider Broke Into AI Search and Grew Organic Traffic in 90 Days
The Client
The Client is a B2B software provider offering CMMS and CAFM solutions to asset-intensive organisations across the APAC region. The company serves facilities management, property, and operations teams requiring digital maintenance workflows.
The Challenge
The Client had no visibility in AI-generated search results and was absent from LLM responses for core CMMS and CAFM queries across APAC. Competitors were being cited by ChatGPT, Gemini, and Google AI Overview while the Client’s website received no AI-referred traffic.
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Campaign Details
- Client IndustryFacilities Management Software / Enterprise Asset Management (CMMS & CAFM)
- Client HQSingapore
- Client LocationSingapore (inferred APAC HQ)
- Target IndustryFacilities Management, Property Management, Manufacturing, Healthcare, Education, Government & Public Sector
- Target LocationAPAC (primary); Australia, Southeast Asia, India
- Target Decision MakerFacilities Manager, VP of Operations, Head of Asset Management, IT Director, Procurement Manager
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