How a CMMS & CAFM Provider Broke Into AI Search and Grew Organic Traffic in 90 Days
Client
- Facilities Management Software / Enterprise Asset Management (CMMS & CAFM)
- Singapore (inferred APAC HQ)
- HQ: Singapore
Target Market
- APAC (primary); Australia, Southeast Asia, India
- Facilities Management, Property Management, Manufacturing, Healthcare, Education, Government & Public Sector
- Facilities Manager, VP of Operations, Head of Asset Management, IT Director, Procurement Manager
The Client
The Client is a B2B software provider offering CMMS and CAFM solutions to asset-intensive organisations across the APAC region. The company serves facilities management, property, and operations teams requiring digital maintenance workflows.
The Challenge
The Client had no visibility in AI-generated search results and was absent from LLM responses for core CMMS and CAFM queries across APAC. Competitors were being cited by ChatGPT, Gemini, and Google AI Overview while the Client’s website received no AI-referred traffic.
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