3-Month ABM Program Boosts HR Software Pipeline in the US
Client
- HR Software
- San Francisco, CA
- HQ: United States
Target Market
- All Over the US
- Construction, Financial Services, Healthcare, Manufacturing, Professional Services, Marketing and Ad Agency, Retail, Technology
- HR Directors, VPs of People Operations, Compliance Managers, HRIS Leads
The Client
The Client is a fast-growing SaaS company offering a unified workforce management platform. Their solution integrates core HR functions, including onboarding, payroll, benefits administration, and compliance, into a single, automated system. Built for mid-market and enterprise businesses, the platform helps HR teams streamline processes and reduce manual work by connecting employee data across the organisation.
The Challenge
The Client sought to expand their presence in key US regions and drive top-of-funnel engagement among mid-sized to large organisations. While inbound performance was strong, their internal sales team lacked the bandwidth to scale outbound prospecting and engage HR decision-makers at the volume needed to meet growth targets.
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