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HR SoftwareAll Over the US Gated

3-Month ABM Program Boosts HR Software Pipeline in the US

31
Sales Qualified Leads
289
Marketing Qualified Leads
126
New Social Media Connections

The Client

The Client is a fast-growing SaaS company offering a unified workforce management platform. Their solution integrates core HR functions, including onboarding, payroll, benefits administration, and compliance, into a single, automated system. Built for mid-market and enterprise businesses, the platform helps HR teams streamline processes and reduce manual work by connecting employee data across the organisation.

The Challenge

The Client sought to expand their presence in key US regions and drive top-of-funnel engagement among mid-sized to large organisations. While inbound performance was strong, their internal sales team lacked the bandwidth to scale outbound prospecting and engage HR decision-makers at the volume needed to meet growth targets.

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Campaign Details

  • Client Industry
    HR Software
  • Client HQ
    United States
  • Client Location
    San Francisco, CA
  • Target Industry
    Construction, Financial Services, Healthcare, Manufacturing, Professional Services, Marketing and Ad Agency, Retail, Technology
  • Target Location
    All Over the US
  • Target Decision Maker
    HR Directors, VPs of People Operations, Compliance Managers, HRIS Leads
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