ABM Lead Generation: Generate Quality SQLs for Colombian Telehealth Firm
Client
- Healthcare Technology / Telehealth
- Bogotá, Colombia
- HQ: Bogotá, Colombia
Target Market
- Latin America (Colombia, Mexico, Peru, Chile, Argentina)
- Corporate Wellness, Employee Benefits, Health Insurance, HR Services, Private Healthcare, Insurance Broking
- Chief Human Resources Officer (CHRO), VP of Human Resources, Head of Employee Benefits, Corporate Wellness Manager, Chief People Officer, CFO
The Client
The Client is a telehealth startup headquartered in Bogotá, Colombia, operating a chat-first and video telemedicine platform. It connects patients with specialist doctors across Latin America via mobile, offering digital consultations, prescriptions, and corporate wellness integration.
The Challenge
The Client had a strong product but lacked an outbound engine capable of reaching HR and benefits decision-makers at scale across Latin America. Internal resources were insufficient to manage structured multi-channel prospecting while sustaining product development.
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