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Case Study

ABM Lead Gen That Generates Opportunities for Enterprise RPA

Client

  • Robotic Process Automation (RPA) / Enterprise Software
  • San Francisco, California, USA
  • HQ: San Francisco, California, USA

Target Market

  • North America (United States and Canada)
  • Financial Services, Healthcare, Manufacturing, Logistics, Business Process Outsourcing, Retail
  • CTO, CIO, VP of IT, Head of Digital Transformation, Director of Operations, VP of Finance
142
SQLs
78
MQLs
120
Attendees Secured

The Client

The Client is a California-based provider of enterprise robotic process automation software. The company serves organisations seeking to automate repetitive workflows across finance, operations, and IT functions.

The Challenge

The Client needed to expand its pipeline among mid-market and enterprise accounts in North America, where longer sales cycles and multiple stakeholders slowed initial engagement. Awareness among key IT and operations decision-makers remained inconsistent across target verticals.

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