ABM Campaign Propelled Air Compressor Leader with New Potential Leads

The Client

The Client is a global leader in oil-free and oil-injected air compressors and accessories that delivers robust, reliable, and energy efficient compressed air solutions that are fit for Australian conditions.

Lines of Business
Lead Generation & Appointment Setting

The Challenge

The Client has best business practices that have helped them remain as Australia’s leading air compressor provider in the last three decades: keeping its service standards at the highest levels by addressing simple to complex problems while keeping solution packages at competitive pricing, and working with a network of partners that help them drive innovation, diversification and growth.

The recent years, however, have imposed challenges as it faced market decline due to the pandemic. But, being one of the key players of the market, the Client was able to cope by implementing organic and in-organic strategies to offer lucrative opportunities amidst the unprecedented situation, and by outsourcing a lead generation campaign to boost market awareness and grow customer base.