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SaaSNew York, Illinois, Texas, Canada, Georgia Gated

6-Month ABM Program Accelerates SaaS Adoption in the US

72
Sales Qualified Leads
1,089
Marketing Qualified Leads
504
Social Media Connections

The Client

The Client is a global SaaS company offering a suite of collaboration and work management tools used by technical and non-technical teams across industries. With a strong worldwide presence and a portfolio spanning project tracking, knowledge sharing, and workflow automation, their platform supports teams in engineering, IT, product, and operations.

The Challenge

The Client sought to expand the adoption of their ITSM and work management solutions across U.S. enterprise accounts, particularly outside their core base of engineering users. While their tools were widely recognised, they struggled to engage new buying centres, such as RevOps, finance, and operations, at scale.

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Campaign Details

  • Client Industry
    SaaS
  • Client HQ
    Australia
  • Client Location
    Sydney
  • Target Industry
    Finance, Healthcare, Technology, Professional Services, Finance, Technology, Professional Services, and Government
  • Target Location
    New York, Illinois, Texas, Canada, Georgia
  • Target Decision Maker
    CIOs, Heads of ITSM, Operations Directors, RevOps Leaders, Strategy Executives, Product Managers. CMOs
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