6-Month ABM Program Accelerates SaaS Adoption in the US
Sales Qualified Leads
72
Marketing Qualified Leads
1,089
Social Media Connections
504
Industry
SaaS
Location
Sydney
Headquarters
Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
New York, Illinois, Texas, Canada, Georgia
Target Industries
Finance, Healthcare, Technology, Professional Services, Finance, Technology, Professional Services, and Government
Target Contacts
CIOs, Heads of ITSM, Operations Directors, RevOps Leaders, Strategy Executives, Product Managers. CMOs
The Client
The Client is a global SaaS company offering a suite of collaboration and work management tools used by technical and non-technical teams across industries. With a strong worldwide presence and a portfolio spanning project tracking, knowledge sharing, and workflow automation, their platform supports teams in engineering, IT, product, and operations.
The Challenge
The Client sought to expand the adoption of their ITSM and work management solutions across U.S. enterprise accounts, particularly outside their core base of engineering users. While their tools were widely recognised, they struggled to engage new buying centres, such as RevOps, finance, and operations, at scale.
