The Cost of DIY Lead Generation
Find out how much it would normally cost to set up and run a fully managed, cross-channel lead generation program on your own.
Request Pricing
Setting up your lead generation comes down to 3 factors: Staff, MarTech, and Overhead. This guide breaks down the real costs of running an in-house lead generation program and contrasts it with the services provided by Callbox. Get the actual numbers behind Staff salaries, MarTech tools, and Overhead expenses to make informed decisions optimizing your lead generation strategy.
Staff encompasses the costs for salary, training, management, and other personnel-related expenses associated with building and maintaining an in-house team for lead generation. This includes recruitment, onboarding, and ongoing development costs.
- Full-time SDR
- Client Success Management
- Production Manager
- Digital Marketers (Email, SMM, content, etc.)
- Research and Data Analyst
- Sales Support
- And more...
MarTech includes the monthly costs related to Marketing Technology for both DIY and outsourcing approaches. This category covers expenses such as software licenses, tool subscriptions, implementation, and integration costs necessary for effective lead generation.
- Database
- Inbound Marketing
- Content Creation
- Prospecting and Outreach
- Automation and Nurturing
- CRM
Overhead entails the indirect costs tied to lead generation efforts, whether pursued in-house or outsourced. This category encompasses office space, utilities, equipment, and other operational expenses that contribute to the overall financial investment in generating leads for your business.
- Callbox covers facility costs, utilities, and other operational expenses, allowing you to focus on core business activities without the hassle of managing additional operational overhead.