Social Media, & Email Marketing & Lead Gen for Telecoms Co

We measure the number of leads their team generates, so how many meetings they’re able to secure for our sales executives. We also measure the quality of leads, so how many leads involve the contacts we seek. Although their team’s securing fewer leads, they’re better quality leads. Callbox collects contacts with the proper job titles, and we’re generating more opportunities.

As the decision-making process for our services takes 3–12 months, we don’t see instantaneous results. During the campaign that their team launched in 2019, they generated over 100 leads and secured 3–4 customers that increase our revenue on a monthly basis.

Flexibility and proactivity are two of their strengths and key to their competitive advantage. They adapt to our requests, messages, and products. Callbox also tells us about their progress and what can and can’t be done.

In the beginning, the process was quite complex. However, after the first 2–3 campaigns, it was clear that Callbox understood our goals. We also went through a change in the project’s leadership, and the involvement of their VP of operations was key to our continued collaboration.

Their team’s now in constant communication with us. We have weekly calls to check on the project’s progress. Their ability to be flexible with our internal processes is key to their services, and it’s a competitive advantage of Callbox’s. For example, they schedule meetings between leads and our sales executives.

Although there’s always room for improvement, I don’t have constructive criticism for Callbox at the moment. Their marketing automation could be better, but they’re doing a good job so far.

[For future clients] To get the most out of your investment, know your value proposition and target audience. That will help Callbox adapt and give the best advice.