Opportunity & Challenge
Goals
The goals of the project was to have another team dedicated on outreach to potential new clients ,work with our presales team to optimize the qualification and sign big deals!
Projects & Services
We hired callbox as our extension arm in the business development process for potential leads of clients who have business challenges requiring a solution for marketing & technology.
Results & Feedback
Outcomes
The project took about 6-7 weeks worth of content optimization and nurturing of potential clients to get off the ground. we’re 8,9,10+ weeks into the process, and we’re getting 10-15 leads/week, with 2-3 leads that are very warm.
Most Impressive
Willingness to be open-minded about a constant optimization process, and not scared of change and comfort zones.
Workflow
Both parties worked on the flow so that it is a give and take relationship. We had to understand the challenges on their end while sharing the challenges on our end to ensure that we create the best workflow possible and we’re still trying to improve it.
Areas for Improvement
We work on an optimization model, so with that in mind, our teams are constantly working on improving both lead quality and lead quantity.
Full Review
We create the best workflow possible and we’re still trying to improve it
Feedback Summary
Thanks to Callbox, the client is now recording a total of 10-15 leads a week. Both teams are able to work effectively together. They are open-minded about the constant optimization process and are not scared of change and going out of their comfort zone.
Project Summary
Callbox was hired by a marketing and technology company to help optimize their outreach program. The team serves as an extension for the client’s business development process.