Opportunity & Challenge
Goals
1. To grow our database through acquiring new contacts.
2. To cleanse our existing database through validating and updating/adding mobile contacts.
3. To generate leads from the contacts.
Projects & Services
We have been building up our customer database contacts through cold-visiting by our sales team over the past five years across Southeast Asia and due to the COVID-19 movement restrictions, we have sourced for Callbox to support the continuous efforts to grow our database.
Results & Feedback
Outcomes
1. We have grown market awareness towards our brand from 31% to 61%.
2. We have generated an average of 20 leads per month over the three-month project.
Most Impressive
Has an extensive knowledge and detailed process flow for database research, sourcing, cleansing, through to customer lead generation, qualification, nurturing and follow-up activities.
Workflow
Mitos, our account manager, was easy to work with and could quickly grasp our questions, needs and requirements. Through her coordination and management of the team, we adjusted and improved our workflow and communications flow over the three months.
Areas for Improvement
The reporting metrics could be refined further, as well as process flow could be tighter and communcations flow could be more proactive, that said we are very pleased with the vast improvements in this second campaign from the first campaign.
Full Review
We were very pleased with the vast improvements in metrics
Feedback Summary
Equipped with extensive knowledge and a detailed workflow, Callbox succeeded in boosting the client’s brand awareness from 31% to an impressive 61%. An average of 20 leads per month was also secured, resulting in stable database growth. The team was also commended for their research skills.
Project Summary
Callbox was hired to create outbound marketing campaigns for an equipment company. The team was in charge of growing the client’s database by acquiring new contacts and generating more leads from those.