Opportunity & Challenge
Projects & Services
We were looking to grow our knowledge of specific segments and industries, either niche or more widespread so that we could reliably expand our reach and fuel our marketing engine
Results & Feedback
Outcomes
In the latest project, just the fact that we collect prospect information where basic required filled are completed is already a win, on average our North America database is about 60-65% complete (and this is defined by having a series of key data points for each record) and I can say that everything which has been delivered so far is close to 100% complete which will already make a positive contribution to our success
Most Impressive
They are very receptive. They ramp up productivity as they get more familiar and comfortable with the audience. overall a good process
Workflow
It’s very effective, we have weekly huddle call to discuss results, potential challenges, refine verification criteria if needs be, it’s very short and effective, also i like the fact that we get weekly output which enables us to start using the data instead of waiting until project end, so we can also get live feedback from our other teams, such as Sales reps
Areas for Improvement
The only improvement I can think of is perhaps more details around their own segmentation and database count when they first review the client’s brief, some segments and industries can be extremely specific and it could be beneficial to be more detailed on that side
Full Review
They ramp up productivity as they get more familiar and comfortable with the audience.
Feedback Summary
Callbox has been very effective. The client is satisfied with their work. They’ve also been described as receptive, wherein they quickly increase their productivity as they familiarize themselves with the project. The vendor also offers frequent meetings to discuss results.
Project Summary
Callbox provides market research consultations for a color technology firm. Their service discusses the qualifying questions needed to reach the client’s target audience, ultimately increasing their relevance.