Opportunity & Challenge
Projects & Services
In the past, we’ve relied on word-of-mouth referrals and have never had an inbound or outbound marketing campaign. Last year, we decided we were going to target specific audiences. We brought on Callbox to act as our sales and marketing entity. In partnering with them, our goal is to schedule appointments with qualified leads.
Results & Feedback
Outcomes
They’re generating a few leads every week. They’re dedicated to learning about our business and have worked hard to educate themselves. They can navigate the language of our industry well, which allows them to have quality conversations that convert to scheduled appointments.
Most Impressive
They take the time to understand our business. Other companies I’ve worked with just dump lists of contacts into sequences and hope that it generates leads. In comparison, Callbox follows a multi-pronged approach. They don’t just make phone calls, but they’re also trying to generate traction through LinkedIn and emails at the same time.
Workflow
They’re very good at staying in touch and they follow a structured process. We meet every other week to discuss strategy, what they’ve produced, and new ideas. We also go over data to determine how many leads actually produced a quality conversation. We also communicate via phone and email.
Areas for Improvement
I’d like to see a little more variety in their messaging. Right now, they’re working on making a video to include in our outreach emails. It was a great idea, and I’d love to see more of their ideas.
Full Review
They’re dedicated to learning about our business and have worked hard to educate themselves.
Feedback Summary
Callbox generates a few leads every week. Their reports provide important information that helps the client have productive follow-up calls with potential buyers. To consistently improve the quality of their leads, they meet with the client bi-weekly to review data and make strategy adjustments.
Project Summary
Callbox calls potential buyers, messages them on LinkedIn, and sends email marketing campaigns to a target audience. Then they qualify leads, schedule appointments, and provide a summary report.