Opportunity & Challenge
Goals
As a sales and lead generation project, our goal is to generate leads and revenue. We measure success in contracts acquired in excess of lad generation cost.
Projects & Services
Muti media approach to lead generation and appointment setting.
Results & Feedback
Outcomes
We have a relatively long sales cycle (6-12 months) Tracking lead origin and outcome is important. Since engaging with Callbox we have signed one new contract which with our typical customer Life Time Value covers the cost of the project.
Since we have several leads still active in our pipeline and still have 5 months of service, we believe this will be a profitable engagement.
Most Impressive
Their structure, systems, and methods are all very impressive. Great communication, feedback, and adjustments as required.
Workflow
A very good line of communication and the collaboration methodology is very well integrated. Their portal to monitor progress is also very helpful.
Areas for Improvement
Most of the improvements (changing directions and messages) are related to my delay in providing feedback and asking questions in the 1st few months. As their client, only I know my industry and messaging which cannot be outsourced.
Although they make that point in the engagement process, maybe if they stressed the importance of early adjustments and messaging a bit more, I would have been more aggressive.
Full Review
Their structure, systems, and methods are all very impressive.
Feedback Summary
Since partnering with the Callbox team, the company has been able to close one deal. The company is impressed with the team’s communication so far. Considering the length of the company’s project cycles, they anticipate that the partnership with the team will turn into a profitable engagement.
Project Summary
An IT cloud services company hired Callbox in order to help them generate leads and revenue. The team is responsible for taking a multimedia approach to lead generation and appointment setting.