Project Summary
Callbox helped a cybersecurity firm to examine the response of their external customers to their messaging and product. Their main goal was to increase engagement and sales conversations.
Opportunity & Challenge
Goals
Increase engagement and sales conversations.
Projects & Services
We wanted to test waters for new geographies by gauging feedback to our messaging and response to the product. This was critical to finalize GTM for the offering.
Results & Feedback
Outcomes
Our team generated over 200 MQLs, set up quite a few conversations all of which led us to believe that the test has favorable results and merits a deeper presence in the region
Most Impressive
Always on the ball team, committed to the client’s objective, agile enough to make adjustments when needed. We appreciated their response speed.
Workflow
Near perfect.
Areas for Improvement
A slightly better understanding of the industry would have been an added advantage however one cannot always expect this, especially in a niche industry.
The Review
We wanted to test waters for new geographies and the team generated over 200 leads.