Callbox Names Two Longtime Leaders to New Roles as It Scales Global Operations

Callbox Inc. is promoting two of its most tenured professionals into expanded leadership positions. Cyren Laurente-Habaña, who joined the company in 2006, becomes Director of Global Recruitment and Training. Mae Ann Mencede, a Callbox veteran since 2014, steps up as Operations Manager, APAC. Both roles are effective immediately.

Neither is an outside hire. Between them, Cyren and Mae Ann bring over three decades of direct Callbox experience spanning client programs, team management, and market expansion across the company’s core verticals: Technology, BFSI, Healthcare, BioTech, and eCommerce. That kind of institutional depth matters in a business where client outcomes depend on the people running the programs, not just the platform supporting them.

Cyren Laurente-Habaña: Director of Global Recruitment and Training

Cyren has been with Callbox for twenty years, which means she has seen every significant shift in B2B lead generation, from purely manual outbound to today’s hybrid human-plus-AI delivery model. That vantage point is exactly what her new role demands.

As Director of Global Recruitment and Training, she takes charge of who Callbox hires and how they perform once they are in the seat. This includes the full hiring pipeline, onboarding architecture, and ongoing professional development across Callbox’s global operations. In a service business, this function is where competitive quality is actually made or lost.

Cyren’s two decades of client-facing experience give her a clear advantage here: she knows what good looks like in the field and can build training programs that close the gap between hire and high performer. Her focus on complex client programs across BFSI, Technology, and Healthcare markets means the standards she sets are calibrated to the real demands clients bring.

Her philosophy is direct: “I am passionate about building long-lasting relationships and working closely with clients, and with the people who serve them, to achieve extraordinary outcomes.”

That is not a tagline. It describes how Callbox has maintained a 4.6-star Clutch rating across hundreds of client engagements by treating talent development as a client success function, not an HR one.

Mae Ann Mencede: Operations Manager, APAC

Mae Ann joined Callbox in 2014 and has spent twelve years building the kind of operational instincts that cannot be taught in a classroom. Her new role as Operations Manager for APAC puts those instincts to work across one of Callbox’s fastest-growing regions.

APAC is not a simple market to run. Clients span multiple time zones, regulatory environments, and industry verticals. Programs serving financial services buyers in Singapore operate differently from technology campaigns targeting Australia or healthcare outreach across Southeast Asia. Mae Ann’s track record is managing that complexity without letting it show on the client side.

The people who work under her describe a leader who makes hard things look easy. Louis Largo, a Sales and Operations executive on her team, put it plainly: “Mae has a remarkable ability to handle multiple complex projects with ease, and her strategic vision has consistently boosted our team’s success. Her knack for cutting through the noise and getting right to the heart of any challenge has been invaluable, especially in such a dynamic region like APAC.”

What stands out beyond the operational results is how Mae Ann develops the people around her. Louis notes that her mentorship helped him advance professionally and pushed him to aim higher. In a region where Callbox is actively expanding, that multiplier effect on team capability is as valuable as any process improvement.

Why Promoting From Within Is a Business Decision, Not Just a Cultural One

Both appointments reflect something deliberate about how Callbox builds its leadership bench. The company holds 39 industry rankings in 2026, Platinum HubSpot Partner status, and a client roster spanning mid-market to enterprise across five major verticals. That track record was built by people who understood the business deeply, not by cycling in external executives who needed time to learn it.

Cyren and Mae Ann represent the same principle applied at scale. Their institutional knowledge of client expectations, of what separates a good program from a great one, and of how to build teams that hold up under pressure, is the kind of asset that takes years to develop and cannot be replicated quickly.

As Callbox continues to build out its hybrid model for 2026 and beyond, the human layer around the technology becomes more important, not less. These two appointments are an investment in exactly that.