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Callbox Takes Systems Integrator Leader [CASE STUDY]
Discover how Callbox managed to convert a client’s “test” into “trust” that would spur a mutually beneficial business relationship.
Written by
Rebecca MatiasRebecca Matias is Callbox's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.
Product/Service: Supply Chain Integration Solutions
Campaign: Appointment Setting
A leading provider of Cloud Integration and Supply Chain Integration Solutions has helped businesses simplify integration, automate processes and improve partnerships with its associates. This time it needs help. Although it has worked with several companies in getting itself new clients, long term engagement remained a challenge.
- When it first enlisted Callbox’s services, the client had low expectations, based on their experience with past providers: the first three months would be a test.
- Callbox took the test seriously. It profiled the lists accurately, match integration solutions perfectly, and employed the Callbox Pipeline Lead Nurture Tool to get clients to sign longer term contracts.
Here’s how Callbox managed to convert a client’s “test” into “trust” that would spur a mutually beneficial business relationship.
Related: Growth Strategies for System Integration Companies
