EdTech SaaS Client Generates Webinar Attendees in 6 Months
Sales Qualified Leads
54
Marketing Qualified Leads
83
Webinar Attendees
93
Industry
EdTech SaaS
Location
Silicon Valley, California, USA
Headquarters
Silicon Valley, California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America
Target Industries
K-12 Education, Higher Education, Corporate Training and L&D
Target Contacts
Curriculum Directors, Instructional Coaches, HR Directors, School Principals, Chief Academic Officers, L&D Managers, Chief People Officers, VP of Human Resources
The Client
Silicon Valley EdTech SaaS company offering a cloud-based LMS for K-12 and higher education institutions, along with a teacher professional development platform to help schools upskill educators and meet continuing education requirements.
The Challenge
The Client was launching a new teacher training platform across two markets: educational institutions and corporate HR and L&D buyers. With a lean internal team, no defined ICP, and no outreach infrastructure, it needed a partner to build awareness, fill webinars, and generate qualified pipeline from the ground up.
