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Software/SaaSAustralia (Sydney, Melbourne, Brisbane, Perth), Singapore Gated

Callbox Builds APAC Pipeline for US HCM Software Vendor

A US-based HCM software vendor with zero APAC brand recognition partnered with Callbox to break into Australia and Singapore — generating 92 qualified appointments across both markets through compliance-first, locally credible outreach that cut through entrenched global and regional competitor dominance in just six months.

68
SQLs
124
MQLs
10%
No-show Rate

Campaign Highlights

  • Successfully executed a 6-month, dual-market lead generation and appointment setting program for a US-based HCM software vendor entering Australia and Singapore simultaneously.
  • Enabled the Client to overcome the core credibility gap facing US HCM vendors in APAC through compliance-first, locally credible outreach — demonstrating Modern Award, STP Phase 2, CPF, and MOM compliance knowledge.
  • Enabled the Client to build meaningful connections with senior decision-makers at complex, multi-stakeholder enterprise accounts.

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Campaign Details

  • Client Industry
    Software/SaaS
  • Client HQ
    United States
  • Client Location
    United States
  • Target Industry
    Financial Services and Professional Services, Healthcare and Aged Care, Retail and Hospitality, Technology and SaaS, Manufacturing and Industrial
  • Target Location
    Australia (Sydney, Melbourne, Brisbane, Perth), Singapore
  • Target Decision Maker
    CHROs, CPOs, HR Directors, Heads of People and Culture, Payroll Managers, CFOs, CTOs and IT Directors, Heads of Talent, Regional HR Directors (MNC HQs)
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