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Research & DevelopmentSingapore & Hong Kong Gated

R&D Firm’s Smart Move with Callbox Account-Based Marketing Campaign

The Client relied on its in-house marketing team to generate leads through outbound calling and email until it all became quite ineffective.

50
Sales Appointments
551
MQLs
326
Social Media Connections

Campaign Highlights

  • Successfully completed an ABM Lead Generation and Appointment Setting campaign for a leading investment research company.
  • Worked outbound campaign activities that opened opportunities for the Client to engage more qualified target customers.
  • Achieved key objectives in terms of best-fit accounts and highly-qualified unique contacts delivered.
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Campaign Details

  • Client Industry
    Research & Development
  • Client HQ
    Singapore
  • Client Location
    Singapore, USA, UK, Germany
  • Target Industry
    Finance, Insurance, and Bank
  • Target Location
    Singapore & Hong Kong
  • Target Decision Maker
    Equities Analyst, Portfolio Manager, COO, CIO, Financial Advisor, PIC for research
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