How a Bay Area POS Software Firm Generated 41 SQLs in 90 Days
Sales Qualified Leads
41
Marketing Qualified Leads
34
Webinar Attendees
57
Industry
Independent Retail, Specialty Boutiques
Location
San Francisco Bay Area, CA
Headquarters
San Francisco, CA
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America
Target Industries
Independent Retail, Specialty Boutiques
Target Contacts
Store Owners, Operations Managers, IT Decision-Makers
The Client
Retail Edge Solutions is a San Francisco Bay Area-based POS software company serving North American businesses with payment processing, inventory management, and customer analytics tools.
The Challenge
Retail Edge had no presence in independent retail and lacked the bandwidth to prospect a new segment while managing its existing hospitality pipeline. With a trade show and webinar approaching, they needed a dedicated outreach partner to build pipeline and fill both events within 90 days.
