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CybersecurityAPAC-wide Gated
OT Security Leader Drives APAC Pipeline in 3-Month Programme
An APAC-based industrial automation and OT security provider needed a structured outbound program to reach enterprise manufacturers and critical infrastructure operators across the region. In three months, Callbox delivered 34 Sales Qualified Leads, 72 Marketing Qualified Leads, 41 webinar registrations, and an 8% no-show rate through a targeted, multi-channel ABM program.
34
SQLs
72
MQLs
41
Webinar Registrations
Campaign Highlights
- Successfully executed a 3-month full-funnel ABM program for an APAC-based industrial automation and OT security solutions provider.
- Delivered a qualified pipeline of enterprise OT security and automation decision-makers through a coordinated multi-channel outreach and webinar program within a compressed three-month window.
- Enabled the Client to build meaningful connections with senior decision-makers at complex, multi-stakeholder enterprise accounts.
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Campaign Details
- Client IndustryCybersecurity
- Client HQSingapore
- Client LocationNorth America, Asia Pacific
- Target IndustryManufacturing, Energy and Utilities, Oil and Gas, Critical Infrastructure, Food and Beverage, Automotive, Pharmaceuticals
- Target LocationAPAC-wide
- Target Decision MakerChief Information Security Officers (CISOs), OT Security Managers, Plant Managers, Directors of Operations, VP of Manufacturing/Engineering, IT/OT Integration Managers, Head of Digital Transformation, Chief Technology Officers (CTOs)
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