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SoftwareAustralia, New Zealand Gated

MFA Security Firm Raced from Meetings to Proposals with Callbox ABM

The Client aimed to scale the number of end-users in Australia and New Zealand and wanted to achieve this through multi-channel marketing.

66
Sales Appointments
90
MQLs
93
Social Media Connections

Campaign Highlights

  • Successfully completed an ABM Lead Generation campaign for a leading MFA
  • Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered
  • Worked outbound activities that opened opportunities for the Client to engage new sets of interested target buyers through meetings that progressed to product demonstrations and proposals
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Campaign Details

  • Client Industry
    Software
  • Client HQ
    TX, USA
  • Client Location
    USA, Australia
  • Target Industry
    Mining, Construction, Manufacturing, Transportation and Public Utilities, Retail Trade, Finance, Insurance, Real Estate, Services, Public Administration
  • Target Location
    Australia, New Zealand
  • Target Decision Maker
    IT Manager/Director, IT Administrator, Network Security Manager
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