Targeted Lead Generation Speeds Up SG Digital Marketing Firm’s Expansion
The Client
The Client is a digital marketing agency based in Hong Kong that specializes in social media marketing, email marketing, affiliate marketing, and PPC advertising. The company targets SMBs in the APAC and North American regions.
The Challenge
As one of a handful of highly-specialized digital marketing companies in Singapore, the Client recently expanded into the influencer marketing space.
When the company unveiled their full-service influencer marketing package initially to the Hong Kong and Singapore markets, the Client was planning to follow this up with a full rollout in the rest of their APAC and North American segments in the following year.
The company wanted to accelerate the first phase of this expansion, so they decided to support their overall marketing efforts with targeted outbound tactics. The owner and CEO was convinced that outbound could be a “force multiplier” to inbound in terms of “scaling up direct touches.”
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Campaign Details
- Client IndustryMarketing, Advertising, Sales
- Client HQSingapore
- Client LocationSingapore
- Target IndustryFood & Beverage, Retail, Beauty/Cosmetics, Fashion, Travel, Mobile Apps, IoT, Hospitality, Entertainment, Consumer Processed Goods, Consumer Services, Consumer Electronics, Financial Services
- Target LocationHong Kong, Singapore
- Target Decision MakerMarketing Managers, Marketing executives, marketing directors, marketing assistant, brand manager, brand director, owner, social media manager, social media director, digital marketing manager, digital marketing assistant, digital marketing director, marketing strategist, digital strategist, events director, events marketing manager, events marketing, head of marketing, head of digital marketing, head of branding, co-founder
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