Inside a Healthcare IT Growth Surge, 100+ Leads and 2 New Deals
Qualified Sales Conversations
138
SQLs
41
Conversion Improvement Percentage
23
Industry
Healthcare IT
Location
North America
Headquarters
USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-Wide
Target Industries
Hospitals, outpatient networks, specialty care groups
Target Contacts
CIOs, IT Directors, Clinical Informatics Leaders, Data Security Officers
The Client
The client is a USA-based Healthcare IT provider offering a cloud platform for clinical workflow automation and secure data exchange. Their customers include mid-sized hospitals and regional health systems.
The Challenge
The client struggled to reach high-level IT and clinical stakeholders inside hospitals. Response rates were low due to crowded vendor environments and strict internal review cycles. Their internal team could not maintain the level of daily prospecting needed to build a consistent pipeline.
