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Software/SaaSAPAC Gated

How a NZ Fleet Software Firm Cracked the APAC Market

A New Zealand-based fleet management software provider secured 73 sales-qualified appointments and 118 Marketing Qualified Leads across the APAC markets in just 6 months — all through a structured, compliance-led outbound program built by Callbox.

73
Sales Qualified Appointments
118
Marketing Qualified Leads
3200
Verified Contacts Reached

Campaign Highlights

  • Successfully built and executed a 6-month outbound Lead Generation and Appointment Setting program for a New Zealand-based fleet management software company, expanding its sales reach across 5 ANZ and APAC markets.
  • Delivered a steady flow of Sales Qualified Appointments and Marketing Qualified Leads, connecting the client's sales team with verified, BANT-qualified fleet decision-makers they had never been able to reach through referrals or self-managed outreach alone.
  • Established a verified contact database of 3,200+ prospects, giving the client a scalable outbound pipeline and a validated business case for regional sales expansion into Southeast Asia.
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Campaign Details

  • Client Industry
    Software/SaaS
  • Client HQ
    New Zealand
  • Client Location
    New Zealand
  • Target Industry
    Transport & Freight, Construction & Infrastructure, Utilities & Field Services, Government & Council, Retail & FMCG Distribution
  • Target Location
    APAC
  • Target Decision Maker
    Fleet Managers, Transport & Logistics Managers, Operations Directors, COOs, IT Managers, CFOs, Procurement Managers
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