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Enterprise Software and TechnologyAustralia and New Zealand Gated

Financial Management System Provider’s Lead Generation Success

78
Sales Appointments
52
Marketing Qualified Leads
349
Social Media Connections

The Client

The Client is a leading provider of business management solutions, including systems for financial, sales, and accounting management, as well as comprehensive ERP and CRM platforms aimed at enhancing operational efficiency and customer relations. Their products are designed to streamline enterprise processes and improve decision-making across sectors like manufacturing, distribution, and services.

The Challenge

The Client aimed to expand their market presence in the APAC region, specifically in Australia and New Zealand, but faced hurdles in establishing a strong foothold. The primary challenge was crafting a lead generation strategy that would effectively engage various industry sectors, given the unique market dynamics and customer needs in these countries.

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Campaign Details

  • Client Industry
    Enterprise Software and Technology
  • Client HQ
    Newcastle, England
  • Client Location
    Newcastle, England
  • Target Industry
    Banking and Financial Services, Healthcare and Life Sciences, Manufacturing, Retail, Technology, Energy, Government, & Education
  • Target Location
    Australia and New Zealand
  • Target Decision Maker
    CEO, CFO, COO, CTO, CIO, Chief Procurement Officers, VP of Supply Chain, VP of Operations, Directors of Finance, IT Managers, Procurement Managers, & Supply Chain Managers
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