Callbox Boosts IT Sales for Europe-Based IT Firm
Qualified Sales Appointments
92
Marketing-Qualified Leads (MQLs)
185
Industry
Information Technology
Location
Europe
Headquarters
Europe
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States, LATAM
Target Industries
Technology, Financial Services, Professional Services, Retail, Manufacturing
Target Contacts
CIOs, CTOs, IT Directors, IT Managers, Heads of Infrastructure, Cloud Leads, Technology Procurement
The Client
The client is a mid-sized European IT company specialising in cloud modernisation, managed IT services, digital workplace solutions, and cybersecurity. After achieving steady market traction in Europe, they aimed to scale their IT sales footprint in the US and LATAM, two regions with strong demand for outsourced IT and cloud solutions.
The Challenge
Despite strong technical capabilities and a solid reputation in Europe, the client faced significant challenges entering the US and LATAM markets. Their internal sales team lacked the bandwidth and regional market data needed to engage IT decision-makers abroad.
