Custom Software Firm Scales 40+ Enterprise Appointments with Callbox
Qualified Appointments Set
42
Marketing Qualified Leads (MQLs)
96
No-Show Rate
10%
Industry
Software
Location
Australia
Headquarters
Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia (NSW, VIC)
Target Industries
Financial Services, Healthcare, Professional Services, Government-Adjacent Sectors
Target Contacts
CIOs, CTOs, COOs, IT Directors, Heads of Digital Transformation, Procurement Managers, VP of Operations
The Client
The client is an established Australian custom software development firm specializing in bespoke enterprise solutions, including .NET development, cloud platforms, and digital transformation consulting.
The Challenge
Despite having a strong reputation built through referrals and repeat business, the client struggled to generate consistent net-new enterprise opportunities. Their in-house team lacked the bandwidth and structured outreach strategy required to penetrate new accounts and scale their bespoke software pipeline.
