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SoftwareAustralia (NSW, VIC) Gated

Custom Software Firm Scales 40+ Enterprise Appointments with Callbox

A custom software firm generated 42 enterprise appointments and built a $3.2M pipeline in 6 months through targeted multi-channel outreach. By combining ABM, CIO appointment setting, and lead nurturing, they unlocked net-new enterprise opportunities beyond referrals.

42
Qualified Appointments Set
96
Marketing Qualified Leads (MQLs)
10%
No-Show Rate

Campaign Highlights

  • Successfully executed a 6-month ABM program for a custom software development firm
  • Enabled consistent engagement with CIOs, CTOs, and IT leaders
  • Built a scalable, multi-channel outreach engine for enterprise pipeline growth
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Campaign Details

  • Client Industry
    Software
  • Client HQ
    Australia
  • Client Location
    Australia
  • Target Industry
    Financial Services, Healthcare, Professional Services, Government-Adjacent Sectors
  • Target Location
    Australia (NSW, VIC)
  • Target Decision Maker
    CIOs, CTOs, COOs, IT Directors, Heads of Digital Transformation, Procurement Managers, VP of Operations
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