Credit & Collections Firm Used Killer Tactic, ABM Campaign, To Scale Up Leads

The Client

The Client is a 30-year old trusted advisor credit and collections company that specializes in international due diligence investigations & services for Fortune 100 & 500 companies in the US and Canada, providing International Live Credit Investigations, Denied Parties List Screening, International and Domestic Debt Recovery, and Domestic Database Credit Reporting.

Lines of Business
Credit Reports, Domestic & International Collections Services & Debt Recovery

The Challenge

A study by the Research Credit Foundation showed that payment delinquency is caused by the the following factors:

• business customers do not adhere to supply credit terms
• companies are unable to pay an invoice due to a lack of money or poor cash flow
• companies fail on their payments due to invoice errors, missing information, or other account receivables errors

Although ERP softwares provides a holistic integration approach to battle financial ails, there are some areas in the business that still call for human touch, and this is where credits and collections companies’ expertise, such as the Client’s, comes in.

The Client has a proven strategy that enables their customers to manage credit limits and control the flow of sales, and a centralized view of A/Rs to better manage their collections. In order to best position these benefits to their customers, the Client aimed to launch an awareness campaign to a larger pool of audience by adding more industries in their targets in the US and Canada.