FinancialUSA, Canada Gated

Credit & Collections Firm Used Killer Tactic, ABM Campaign, To Scale Up Leads

The Client launched an awareness campaign to a larger pool of audience by adding more industries in their targets in the US and Canada.

SQLs

156

MQLs

2,230

Leads Completed

Campaign Highlights

Successfully completed an Account-Based Marketing Lead Generation and Appointment Setting campaign for a leading credit and collections company
Worked outbound campaign activities that opened opportunities for the Client to engage new sets of target buyers in a larger market scope
Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered

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Client Industry
Financial
Client HQ
OH, USA
Client Location
USA
Target Industry
Building Materials, Plastics, Textiles, Food Production, Chemicals, Oil/Energy Machinery, Metals, Paper and Forest Products, Packaging, Railroad Manufacture, Semiconductors, Tobacco, Wine and Spirits, Telecommunications, Media (television programming), Software Companies, Automotive, Manufacturing, Hygiene and Health, Printing and Label
Target Location
USA, Canada
Target Decision Maker
Financial Controller, Credit Manager, Finance Director, Accounts Receivable Manager, International Credit Risk Manager, Accounts Receivables Manager (smaller/medium) International Credit Risk Manager (large corporation), Credit Manager or Credit Analyst

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