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IT/SoftwareMalaysia (Kuala Lumpur and Petaling Jaya) Gated

Callbox Nets New Users for Analytics Firm’s Research Tool

The Client recently launched marketing initiatives aimed at increasing the number of users for its trademark media aggregation, monitoring, and analytics platform.

84
Sales Appointments
102
MQLs
396
Social Media Connections

Campaign Highlights

  • Launched ABM Lead Generation & Appointment Setting campaign to drive user growth for a research and analytics firm
  • Connected with heads of PR and Corporate Communications from medium to large Malaysian companies
  • Achieved key objectives in terms of best-fit accounts and highly-qualified prospects
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Campaign Details

  • Client Industry
    IT/Software
  • Client HQ
    New York
  • Client Location
    Malaysia
  • Target Industry
    All Industries (Priorities: Government-Linked companies, local companies with overseas interests, Tourism and Hospitality, Automobiles, Oil & Gas, Finance-related, Food and Beverage)
  • Target Location
    Malaysia (Kuala Lumpur and Petaling Jaya)
  • Target Decision Maker
    Persons in charge of Public Relations, Corporate Communications, Marketing, or Branding
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