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IT & Software / IoT TechnologyNorth Am Gated

Securing the Cold Chain: A Case Study in IoT Product Launches for California IT

A California-based IT firm utilized an ABM strategy to launch a new 5G IoT cold chain sensor, successfully driving trade show attendance and SQLs.

64
SQLs
128
MQLs
36
Booth Visits

Campaign Highlights

  • Successfully executed 3-month program for a California-based IT company launching a new IoT product.
  • Increased brand awareness and event engagement through multiple channels, securing 36 on-site trade show visits.
  • Enabled the Client to build 582 valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness.
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Campaign Details

  • Client Industry
    IT & Software / IoT Technology
  • Client HQ
    Long Beach, California
  • Client Location
    Long Beach, California
  • Target Industry
    Pharmaceuticals, Food & Beverage, 3PL Logistics
  • Target Location
    North Am
  • Target Decision Maker
    VP of Supply Chain, Director of Logistics, Operations Manager, Quality Assurance Lead, Fleet Manager
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