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Managed IT, IT Consulting, Cloud ServicesUnited States Gated

ABM Campaign Puts Business IT Firm in Front of Best-Fit Customers

ABM efforts can be hard to scale. This B2B IT company managed to overcome this challenge, thanks to Callbox’s account-based appointment setting strategy.

89
SALES QUALIFIED LEADS
134
MARKETING QUALIFIED LEADS

Campaign Highlights

  • Successfully completed a U.S.-wide multi-channel, account-based appointment setting campaign for a CA-based IT company
  • Complemented the Client’s ABM efforts with a seamless pivot to a targeted outbound account-based strategy
  • Exceeded key objectives in terms of best-fit accounts and highly-interested sales contacts delivered
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Campaign Details

  • Client Industry
    Managed IT, IT Consulting, Cloud Services
  • Client HQ
    Sunnyvale, CA
  • Client Location
    Sunnyvale, CA
  • Target Industry
    Manufacturing, Industrial, Media, F&B
  • Target Location
    United States
  • Target Decision Maker
    IT Manager, IT Director, CIO, CTO
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