ABM Campaign Puts Business IT Firm in Front of Best-Fit Customers
SALES QUALIFIED LEADS
89
MARKETING QUALIFIED LEADS
134
Industry
Managed IT, IT Consulting, Cloud Services
Location
Sunnyvale, CA
Headquarters
Sunnyvale, CA
Campaign Type
Appointment Setting
Target Location
United States
Target Industries
Manufacturing, Industrial, Media, F&B
Target Contacts
IT Manager, IT Director, CIO, CTO
The Client
The Client provides managed IT and IT consulting services to manufacturing, industrial, food and beverage, and media organizations throughout the United States. The company specializes in IT support, advisory, cloud, procurement, and networking solutions.
The Challenge
Callbox has been a key partner in the Client’s customer acquisition program for nearly a decade now, outsourcing much of its prospecting activities and receiving the bulk of its outbound leads and appointments from the former carried out regularly throughout each year.
When Callbox implemented an account-based appointment setting process, the Client was among the first to adopt the strategy, and apparently among the first to benefit from it in acquiring new business.
