3-Month ABM Program Boosts HR Software Pipeline in the US
Sales Qualified Leads
31
Marketing Qualified Leads
289
New Social Media Connections
126
Industry
HR Software
Location
San Francisco, CA
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
All Over the US
Target Industries
Construction, Financial Services, Healthcare, Manufacturing, Professional Services, Marketing and Ad Agency, Retail, Technology
Target Contacts
HR Directors, VPs of People Operations, Compliance Managers, HRIS Leads
The Client
The Client is a fast-growing SaaS company offering a unified workforce management platform. Their solution integrates core HR functions, including onboarding, payroll, benefits administration, and compliance, into a single, automated system. Built for mid-market and enterprise businesses, the platform helps HR teams streamline processes and reduce manual work by connecting employee data across the organisation.
The Challenge
The Client sought to expand their presence in key US regions and drive top-of-funnel engagement among mid-sized to large organisations. While inbound performance was strong, their internal sales team lacked the bandwidth to scale outbound prospecting and engage HR decision-makers at the volume needed to meet growth targets.
